Is Artificial Blood Marketable? An Investigation of Public Trust in Blood Substitutes

Abstract

Blood shortages are a global problem due to illness, beliefs, medical procedures, and physical isolation. In previous attempts to create a fluid that replaces or mimics blood, scientists have faced compatibility issues and/or health risks, but these attempts have led to new developments and a promising future in the field of synthetic blood. The aim of this research paper is to evaluate the level of public acceptance toward the use of artificial blood, identify which factors (religion, education, age) affect opinion, and determine how much misinformation influences perception. I designed and administered a survey to evaluate public awareness, ethical perception, and willingness to accept artificial blood in clinical contexts, finding that while baseline familiarity with artificial blood was limited, acceptance increased when artificial blood was a life-saving resource or endorsed by physicians and regulatory bodies. Religion influenced ethical acceptance, particularly regarding elective use. This study indicates that medical innovation only reaches its potential when society understands and adopts it. Strengthening public information and supporting biomedical research will be key to making artificial blood a reliable and accessible alternative for everyone.