Preprint / Version 1

Science vs. Trends: Exploring Skincare in a Media-Driven Market

##article.authors##

  • Riya Balaji Polygence

DOI:

https://doi.org/10.58445/rars.2751

Keywords:

Skincare routines, Social Media Influence

Abstract

Skincare is constantly evolving with more complex routines and new products added to the market regularly. Instead of containing only one product, skincare routines consist of a multi-step process with many products. This paper will discuss the most common categories of skincare products and the chemistry of each of these skincare types. Later, this work will explore potential influences of social media on the pricing of similar products by doing a fiscal and chemical comparison on two similar sunscreen products. It is revealed that many brand name products are almost identical to their more generic counterparts, and social media advertising may contribute to an individual’s decision. In addition, the number of products included in a person’s skincare routine can be a result of internet influencers. Ultimately, this paper aims to help consumers have tools to make informed decisions that suit their skin's needs.

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2025-07-13

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