How Do Asian Americans’ Favorite Korean Celebrities Influence Their Beauty Ideals?
DOI:
https://doi.org/10.58445/rars.500Keywords:
beauty standards, American-Asian, South KoreaAbstract
This research paper investigates the question “ How do Asian Americans’ favorite Korean celebrities influence their beauty ideals?” Focusing on the burgeoning K-pop culture, the study examines the relationship between respondents' engagement with Korean celebrities through media consumption and their adoption of beauty standards. Data were collected from a convenience sample of participants, and the findings reveal that individuals who actively participate in the K-pop culture exhibit a significant degree of influence and partake in actions conforming to beauty ideals presented by their favorite Korean celebrities. This study sheds light on the impact of celebrities through media exposure on shaping beauty norms among Asian American communities, emphasizing the importance of understanding the dynamics between pop culture engagement and beauty perceptions.
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