Post-Covid, Direct and Indirect Effects of Taylor Swift’s Era’s Tour on the US Economy
DOI:
https://doi.org/10.58445/rars.2754Keywords:
Economy, Post Covid, Hospitality Industry, Employement, Data Analysis, Taylor SwiftAbstract
Live music contributes to economic growth from ticket sales, merchandise, and consumer and ancillary spending. Taylor Swift’s Eras Tour is an example of this. It has become one of the highest-grossing tours in history, earning approximately $5.5 billion in the US. This paper argues that the Era’s Tour created a long-term economic impact that could not be replicated in the future. The analysis projects the economic impact on metropolitan areas, considering both direct and indirect spending, and compares the Era’s tour to other major tours, such as Beyoncé’s Renaissance Tour. It also explores the role of post-pandemic demand and inflation in the Era’s Tour’s success.
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