Adapt or Die: How Data Analytics and Social Media Have Changed the Fundamentals of Marketing
DOI:
https://doi.org/10.58445/rars.2719Keywords:
Social media marketing, Data analyticsAbstract
This paper examines the role that data analytics, artificial intelligence (AI), and social media have had in fundamentally transforming marketing strategies in major corporations. The study focuses on McDonald’s, Nike, and Pfizer. It examines how these Fortune 500 companies have adapted to rapid technological advancements to maintain their market position. McDonald’s leverages AI-driven automated ordering systems paired with frequent social media engagement to enhance customer friendliness and brand loyalty. Nike utilizes advanced data analytics and predictive tools to anticipate consumer trends, personalize marketing, and expand its global reach. Pfizer utilized AI and machine learning in the development of its drugs, regulatory processes, and supply chain management, enabling it to accelerate innovation and operational efficiency. The findings highlight that successful adaptation to digital transformation requires agility, customer-centric strategies, and continuous integration of technology. As automation and digital marketing completely transform the dynamic between a business and its customers, a company's ability to innovate and respond to evolving market demands is critical for its success in today’s business environment.
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