Shifting Sustainable Production and Consumption from a Niche Trend to a Mainstream Movement

Abstract

Production and consumption of unsustainable goods is at an all-time high. Since the COVID-19 pandemic, plastic garbage production is expected to reach 1.6 million tons a day, the highest it has ever been [1]. Thus, it is imperative that methods of production and consumption are shifted to become more sustainable.These methods must take into account the future of the environment, as well as stressing profits and societal gain. While a big shift like this is difficult to achieve, breaking it down into a methodology will assist society on a clear path forward. In this paper, these methods will be described and examples will portray the importance behind each step in the sequence. Through the synthesization of research, an ideal model will illustrate how to move sustainable production and consumption from a niche trend to a mainstream movement.