A Comparative Study On The Scope of Lottery Business in Vietnam and China

Exploring the business of lottery market trend, structure of the industry and consumer behaviours

Abstract

This paper explores while comparing the lottery industries in Vietnam and China, highlighting the industry development throughout the years, the structure of the industry, the psychology as to why people purchase lottery, and the social implications of gambling. Employing a comparative study, this study integrates researched information and primary resources from the writer’s parents as they worked in the industry for years to explore the business of lottery as well as the motivators behind lottery ticket purchases and the psychological factors that lead to purchasing lottery tickets. By comparing the distinct regulatory frameworks and market dynamics of the two countries, to a parallel between the differing regulatory frameworks and market dynamics of the two countries to arrive at a comprehensive understanding of the place of the lottery in society and its evolution in recent years. Results of the study indicated that even as the variation in regulation may differ, certain motivators cut across all demographics, such as hope for financial change and entertainment. It therefore helps in devising an understanding of the many complexities that surround the lottery industry and also provides a clearer understanding of the lottery industry.