Do Charities Optimize Donor Behavior? A Review of Prior Methods
DOI:
https://doi.org/10.58445/rars.1725Keywords:
Economics, Charitable giving, Giving, CharityAbstract
Past research has shown that there are a multitude of factors that affect donor behaviors in the field of charitable giving. However, despite previous papers analyzing the effect of specific factors on donative behaviors, very little has been stated on the practicality of the research in charity advertising. In this paper, I have summarized and analyzed many of the key factors that have an influence on the likelihood of becoming a donor and the individual donation amount. I also discuss the significance of charitable giving on the economy, and how charities can use past research to increase their donation amount or obtain specific goals.
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