Does pink tax exist in Vietnamese hygienic industry?

Abstract

The concept of "Pink Tax" posits that products intended for females cost more compared to their male counterparts, despite serving the same function. This phenomenon has gained prevalence in countries like the US and UK, but whether it exists in Vietnam is still unknown. Therefore, this study investigates the presence of Pink Tax in hygienic products in Hanoi, Vietnam, aiming to raise awareness and propose policy recommendations to alleviate its impact if it exists. Through a quantitative approach, we analyze price differentials between male and female versions of essential hygienic products (shampoo, deodorant, facial cleanser). Data collected from three prominent supermarkets reveal that female-targeted products generally carry higher average prices than male equivalents, though facial cleansers exhibit an opposite trend. Calculations
also show that females spend a higher percentage of their average salary on these products compared to males. Limitations include a small sample size and the exclusion of lesser-known brands, impacting generalization. Despite these, findings suggest a need for regulatory measures and transparency in pricing to mitigate gender-based price discrimination in Vietnam's consumer market.