Revenue Dynamics of Over-the-Top (OTT) Platforms: Subscription vs. Advertising Models

Abstract

This research project explores the financial patterns of Over-the-Top (OTT) platforms, with a specific focus on comparing the income models of subscription-based and advertising-based approaches. The objective is to throw light on the issues that
influence revenue generation in the domain of OTT platforms and its consequences for the wider digital entertainment industry. This undertaking involves a comprehensive evaluation of industry patterns, in-depth research of specific instances, and rigorous statistical analysis.

This study aims to analyse several aspects of the OTT ecosystem in order to understand the complex relationship between numerous elements that impact revenue streams. By conducting a thorough analysis, this study aims to reveal patterns and
correlations that clarify the different effects of subscription and advertising models on revenue creation. Moreover, it aims to elucidate the consequences of these financial patterns for individuals and groups involved in the digital entertainment sector. The primary objective of this research is to provide significant insights that can be used to make strategic decisions within the OTT industry and other related industries. The objective of this is to provide industry stakeholders with practical knowledge to properly navigate the changing digital entertainment industry by clarifying the intricacies of revenue distribution.