Marketing Over Time and Its Transition to Social Media

Abstract

Over time, we have seen a drastic change in marketing strategies utilized by companies. Old strategies that may have been relevant in the past are no longer useful with the new digital age and constant innovation. Social media has simplified the marketing process, making it easier for brands to get their products in front of an audience. Instead of putting an advertisement in a newspaper that only a few hundred people would see, brands can make a social media campaign to gain thousands of views on their product. Additionally, because most social media platforms are free to use these strategies means that almost any brand has access to some form of marketing. Through the rise of social media, we have also seen the birth of “influencers.” Not only are influencers a helpful source to use for advertising endorsements, they are also more accessible for less established brands who still want to market their products. Although social media was originally intended to be a space for people to create connections, it has taken other forms for brands to use as a marketing tool and has proven to be successful.